Privacy policy

Overview

Serenly Maternity operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

Serenly Maternity is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services including from your device when you use our products or services, visit our websites, and through cookies or similar technologies.
  • From our service providers including when we engage them to enable certain technology and when they collect or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, perform our contract with you, process payments, fulfill orders, remember your preferences, send account notifications, process purchases, returns, and exchanges, manage your account, arrange shipping, facilitate returns, enable reviews, and create a customized shopping experience. This may include using personal information to tailor and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text, or mail, and showing online advertisements, including based on your past activity on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide secure payments, detect or investigate fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. You are responsible for keeping your account credentials safe.

Communicating with You

We use your personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.

Legal Reasons

We use personal information to comply with applicable law, respond to legal requests, participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes, including:

  • With Shopify, vendors, and third parties who perform services such as IT management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping.
  • With business and marketing partners to provide marketing services and personalized advertising.
  • When you request or consent to disclosure, such as shipping products or using social media integrations.
  • With our affiliates or within our corporate group.
  • In connection with business transactions such as mergers, reorganizations, or bankruptcy, and to comply with legal obligations or protect our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your use of the Services. Information you submit will be transmitted to Shopify and may be shared with third parties in other countries. Shopify may also process your personal information to help improve and support business operations.

Third Party Websites and Links

The Services may provide links to third-party websites or platforms. We are not responsible for their privacy or security practices. You should review their privacy policies and terms.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority. If you believe your child has provided personal information, you may contact us to request deletion.

Security and Retention of Your Information

No security system is perfect. We cannot guarantee absolute security. Information sent to us may not be secure in transit. We retain personal information as long as needed to fulfill the purposes described in this Privacy Policy unless a longer period is required by law.

Your Rights and Choices

Depending on your location, you may have rights such as:

  • Right to access the personal information we hold about you.
  • Right to request deletion of your personal information.
  • Right to correct inaccurate personal information.
  • Right to receive a portable copy of your personal information.
  • Right to opt out of targeted advertising or data sharing.
  • Right to object to or restrict certain processing.
  • Right to withdraw consent, where applicable.

You may exercise these rights through options available in the Services or by contacting us. We may require identity verification. You may authorize an agent to act on your behalf.

Complaints

If you have complaints about how we process personal information, you may contact us. Depending on your location, you may also have the right to appeal decisions or contact a local data protection authority.

International Transfers

Your information may be transferred, stored, or processed outside your country. When transferring data from the EEA or UK, we rely on mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on the website and include a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us:

Email: hello@serenlymaternity.com
Address: 5/38 Gardens Hill Crescent – The Gardens – NT - 0820
Phone: +61 450 989 626
Business Hours: 9 am to 5 pm (ACST)